Spring Car Cleaning News

It's been a long, cold winter but it's slowly coming to an end. It may not feel like Spring yet but our clients know it's that time of year again. With Spring comes change and this year is a big year for change. Car cleaning is a boom and with that being said Diamond Detailing has made a few new additions to provide our clients with the best possible services and quality.

We have added a new member to the Diamond Detailing team. We are so pleased to have Paul Brophy as the new shop manager. Paul is a professional automotive detailer with a long history of car care. He is a real asset to the detailing business and an even greater asset to Diamond Detailing. The business has continued to grow each year leaving me little time to expand the business in ways we feel would be beneficial. Having Paul on board will allow us to continue our high quality auto detailing and ensure that we can continue to move forward as planned.

It was inevitable that this day would come. Diamond Detailing has been on a continual upward swing since we opened 3 years ago in Guelph. Today, we are seeing a rapid increase to our already large client data base. As our reputation increases so does the growth in the industry. I've been saying this for years that the economy is weakening and as it does the demand for professional car cleaning strengthens. People have begun to realize that the days of buying new cars every couple of years has come to an end. People are buying more used cars than ever and keeping them longer. This has helped to increase the need for automotive detailing services. Consumers want to protect their investments and prolong the life of their vehicle's. In order to keep up with the demand Diamond Detailing needs to expand it's horizons.

Coming up for air

I know its been awhile since my last post, but I've been too busy at the shop this summer to really check in. In all my years of detailing, I've never been so swamped with work - all summer we were booked in advance. The summer months treated us well, but it has been a lot of hard work and a lot of hours spent at the shop. People came from all over Ontario and some from the U.S just to have their cars detailed and tinted by Diamond Detailing. As the word and proof of our work gets out, the bigger our client base gets; and that means I have little time to concentrate on anything but detailing. So I do apologize for not getting here or being able to update the Diamond Detailing website as often as I know you all would like.

As Autumn approaches it seems the pace will continue. As with the summer months our schedule is filling up quickly. It seems people are becoming more and more car care conscious - protecting their investments against the elements. The number of bookings we've made already made for Platinum Complete Detail packages, Paint Sealant, Fabric Guard, Vinyl Protection and the huge calling for Platinum Protection Rust Modules has left us to believe this Fall will be as crazy as the summer.

In addition to bookings, Christmas Gift Certificate sales have already started - it's gonna be a crazzzy year! I don't think I've ever seen gift certificate sales so high. In speaking with our clients who have purchased them they have said "it is the ultimate gift because it is something that people need and want done, but don't know where to go for professional results. When they get the car detailed they are in absolute amazement and feel like they've been given a new car all over again. "

Our retail clients and the Guelph car dealerships that we provide services for deserve a special thank-you because you have made this summer an eventful one. It has been with your support and your recommendations that we have continued to grow. In addition we wanted to thank everyone who took the time to nominate us as the 2007 Best Car Detailing center in Guelph for both the Guelph Mercury and the Guelph Tribune. We hope that we continue to earn your support during the voting phase of each of the Readers Choice awards.

I hope that each and everyone of you had a wonderful summer!

The art is in the details

No one reflects on the fine details better than Diamond Detailing Reconditioning Technician that's why we are working hard to expose the hottest and most respected international artist's in the automotive industry. Each week we will showcase the world's most exclusive Custom Motorcycle / Hot Rod Builders, Automotive Painters and more. Whether you're in the market to buy a one of a kind hand built custom motorcycle, need custom automotive paint, an air brusher for your ride or you are looking for a custom built hot rod this is the place to come. Check in regularly, to look at the amazing talent of our respected friends.

ORTA MOTORCYCLES - MIAMI FLORIDA

When it comes to custom built motorcycles it is no surprise why Orta Motorcycles located in Miami Florida is at the top of it's game. Artist Carlos Orta has set new standards for custom builds turning your imagination into a reality with famous builds like the "Black Rose". As with all Orta Motorcycles this work of beauty was inspired from within the artist himself. Carlos has a philosophy that each build must be unique, inspirational and have meaning. Aside from the fact that Carlos is incredibly talented as an artist his success is in part due to the fact that he does not place time restraints on his art, nor does he allow anyone to affect his creative energy - not even the client. The end result is perfection.

When looking at builds like the Black Rose it is easy to see what distinguishes Carlos from other fabricators. Nothing is overlooked, everything is completely custom. Each part demands attention and as a whole his bikes stand out like no others. It is rare to see someone create such a conversation piece. People who have seen his work could spend hours if not days admiring the fine details of his builds and for those that are new to his work - you had better look closely. Carlos has mastered the art of illusion. The Black Rose famous for its leather corset is in fact not leather at all - it's metal baby! That's right, this talented artist doesn't rely on flashy paint or after-market parts to enhance the features of his custom motorcycles. The Master machinist and fabricator uses a style of his own to bring life to his work.

If you are serious about buying a one of a kind, unique, completely custom built motorcycle; that will make a mark in history Orta Motorcycles is the place to go; but be prepared, because these bikes don't come cheap. Carlos can be commissioned but caters to those that can afford the finer things in life. If you're looking for years of enjoyment and to stand out in a crowd, Orta Motorcycle's are timeless - for they are the collectors dream. Don't forget to tell Carlos that Diamond Detailing Guelph's finest automotive reconditioning technician sent you!

Orta Motorcycles has been featured in Xtreme Bikes Magazine, RU Riders.Com, Scanbike, Hardballers Comic Book and Brit Chopper. For more information about Orta Motorcycles visit their website at : Orta Motorcycles

ALL PHOTO'S ARE OWNED AND COPYRIGHTED BY ORTA MOTORCYCLES AND MAY NOT BE COPIED, REPRODUCED OR DISTRIBUTED WITHOUT THE WRITTEN AUTHORIZATION OF ORTA MOTORCYCLES.

Spring Bling It's A Car Cleaning Frenzy

Automotive detailing is at an all time high and it would appear that the car cleaning frenzy in Guelph is not alone. Last year Canadians spent hundreds of millions on interior and exterior enhancements to keep their vehicles looking new. Car owners are becoming motivated to prolong the appearance of their vehicles and there is strong evidence that these numbers will increase over the next few years.

So if you've wondered where I've been for the past month - I've been in overdrive! The month of May has been crazy at Diamond Detailing. It seems everyone wants a Spring makeover for their car. Yes, it's that time of year when clients want to de-winterize their vehicle, recondition the interior / exterior bringing it back to its pristine condition and to protect the vehicle from the hot weather ahead.

We've gained many new clients this Spring through word of mouth; so I wanted to take a moment to thank our retail clients and the automotive dealerships who have allowed Diamond Detailing to earn your trust; as your car care guardian. Diamond Detailing values all of its customers and appreciates the loyalty, support and referrals you have given us.

Have a safe and happy summer everyone!

Newest Services offered at Diamond Detailing

Guelph, Ontario based business Diamond Detailing released news today that it has teamed up with Trevor Norton, owner of Auto DPI to launch its new automotive accessories sales & installations service.

Customer requests prompted the idea to expand into the automotive accessories market - the idea was great but I needed to shape a plan. In wanting to preserve my reputation as a Master Detailer I knew that I could not execute the work myself. The main focus of Diamond Detailing has always been and always will be auto detailing. We have the highest standards of quality therefore, I can't afford to have my time tied up in other things that will deflect my attention away from the fine details. After much thought and consideration I decided to move forward. The decision to subcontract the new service was a natural one that allowed the vision to come to life.

The next step was finding a reputable installer who was at the top of their industry. I searched high and low looking for the best accessories installer - Trevor trumped all the others. Trevor Norton is a respected, professional in the automotive accessories and mobile detailing market whose workmanship I am proud to say stands up to the Diamond Detailing standards.

The Diamond Detailing Automotive Reconditioning Technician Spa located at 355 Elmira Road North Unit 139 will become the central location for the automotive accessories sales but it is Trevor who will be called in to perform the installations. The expansion allows for one-stop shopping and an extended menu of car care services without impairing the car detailing end of the business.

"It's an important day for the company that takes it one step closer to achieving the vision I have. Diamond Detailing will continue to expand and looks forward to further growth this year."

Sometimes questions are more important than the answers

Yesterday a client asked me a few questions, one of which was whether or not I found auto detailing competitive in Guelph in regards to business's who offer services at a lower price.

My answer was no. To be competitive you must have two or more businesses who are equivalent in ethics, quality, skills and price. You can not make equal that which is unequal. What people are getting here is a winning combination of premium car care - if I ever changed it my customers would notice.

There is a big difference between the chemicals and equipment Diamond Detailing uses compared to those used at car washes and express detail locations. I don't shop for price - I shop for quality. My workmanship must surpass the materials that I use in order to achieve excellence. Excellence is is an art that requires time and develops from training, experience and knowledge.

Price is what you pay; the value is what you receive. The result of quality workmanship is not an act; it is a habit that is long remembered after the price is forgotten. Car washes, amateurs and express detailing shops offer cheaper prices and do undercut us but the truth is we have higher prices because we offer premium detailing services - they have lower prices for less quality. Where quality is the thing sought after there is no comparison. If you think it's expensive to hire a professional detailer to do the job, wait until you hire an amateur! The result can be costly.

Diamond Detailing is a professional detailing business that customers value. Premium car care products, first class service, master skills and continuing client education has allowed us to expand the market to include consumers who, until now, may have been hesitant to make a significant investment to preserve the value of their assets. Consumers work hard for their vehicles and deserve to have them protected by the highest standards.

After a long drawn out answer the man asked me if I enjoy my job. Absolutely I answered. A business that only makes money is a poor business to be in. I am a firm believer that you must have your heart in the business and the business in your heart. People only do well at those things that they truly enjoy - it is almost impossible to excel when the soul is dead. What the caterpillar calls the end of the world, the master calls a butterfly.