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Welcome to the Guelph Automotive Detailing Blog

Diamond Detailing is high in demand! With people coming to Guelph from all over Ontario for our detailing services and those coming up from the United States to experience the VIP Emerald Elite Diamond Detailing Package - North America's most expensive and finest auto detailing for luxury and exotic cars our time has become precious. The phones are ringing off the hook, the website is flooded and customers have made repeated requests for a journal of daily experiences I encounter. In effort to meet our customer's demands for more insight we added this Guelph automotive detailing blog. We hope you will find the latest news on the projects and experiences that we encounter to be informative, humorous and addictive.
Showing posts with label Guelph. Show all posts
Showing posts with label Guelph. Show all posts

Sunday, April 27, 2008

Guelph Mother's Day Gifts

Looking for last minute Mother's Day Gifts in Guelph or wondering what to get your mom for Mother's Day? Pay attention to the details! Think outside the box and get her a gift certificate from Diamond Detailing Guelph's Finest Automotive Reconditioning Technician. It's like having a new car without the payments!

Mother's Day is quickly approaching but there's no need to settle for unimaginative gifts. Make Mother's Day extra special this year by giving her the perfect gift. Everyone wants a new car but few can afford it. Car detailing is an affordable way to recondition, maintain the value, restore driving comfort, reduce illness, net a higher resale value, help sell the car faster, preserve the longevity, reduce costly repairs and help to create an enjoyable driving environment. How could anyone go wrong with a gift like that - especially when it is from Guelph's Finest Automotive Detailing Centre.


Thank Mom this Mother's Day by treating her to something special. Quality isn't expensive it's priceless! At Diamond Detailing we turn a great gift into a memorable gift. Diamond Detailing Gift Certificates are the perfect way to show how much you care. Let Mom know you appreciate all the times she drove you and all the times you borrowed the car with a Platinum Complete Interior/Exterior Detail - Mom will love you for it!

Visit us at:
Diamond Detailing Automotive Reconditioning Technician
355 Elmira Road North Unit 139
Guelph, Ontario, Canada
(519)824-3915

Friday, March 14, 2008

Spring Car Cleaning The Auto Detailing Way

With Spring right around the corner it's time to start thinking about car care again. It has been a long, cold and snowy Canadian winter for us here in Guelph, Ontario. What many people fail to recognize is the fact that during the winter months their car has been bombarded with elements that can destroy a car both inside and out left untreated or improperly treated it can cause permanent damage to your vehicle.

Many people tend to go through commercial car washes throughout the winter to wash away road salt and while this does help aid in the preservation of the vehicle it doesn't supply ample protection against it if a car doesn't have a both a high quality exterior paint protection package and a proven rust prevention system. Automobiles without these protective systems are at high risk of damage even with regular washings. Many commercial car washes recycle water and for the unprotected car that means trouble because that recycled water may contain salt and rust . To make problems worse when you get that hot wax you are sealing in foreign matter into the paint that will cause both erosion and corrosion of the surfaces. For those cars with protection the exterior should still be properly decontaminated to eliminate all foreign particles that have been sealed into the paint.

Regardless of whether your car has protection or not it is always best to have your car professionally detailed at least twice a year. Complete automotive detailing in Spring and Fall is not only an added insurance to help preserve the value and longevity of your vehicle it is a healthy decision.

It amazes me that people fail to acknowledge what the winter does to the inside of the car. Winter is wet, cold and damp, when you step inside your vehicle with snowy boots it melts inside the automobile and during the course of the winter condensation builds up. Research has proven that people are getting sick from their cars because this damp, unhealthy environment breeds bacteria and mold. It has even been said that cars can carry flu germs making you or your family members sick and allergy sufferers can have persistent problems due to mold. But this is just one reason to have the interior of your vehicle professionally detailed. The other reason is that the water, salt and sand debris decay the interior components. The carpet builds up with salt residue leaving a big white mark sometimes even crusting over the carpet - left untreated it can permanently stain the carpet or even worse the carpet fibers can fall away from the carpet backing all together leaving a huge bald hole. Plastic & rubber components are also affected they can become decayed, etched or dried out to the point where they will crystallize and crack.

Spring car care is essential in order to maintain both the appearance of the vehicle and to reduce costly repairs. A quick detail such as a wash and vacuum or job done by an amateur can't provide the overall care your car requires. A professional automotive detail can reduce damage by properly cleaning and treating every surface of your car restoring it back to as like new condition as it can be.

With the poor state of the economy car sales have plunged over the last quarter and more people have turned to auto detailing than ever before. People just can't afford to loose money on vehicles anymore. They being cautious by taking greater car of the vehicle they have because money is in short supply, interest rates are high, employment unsteady and everyone seems to be living on the edge of a credit system .

Diamond Detailing Guelph's Finest Automotive Reconditioning Technician can help you maintain a healthy environment in your car, preserve the longevity and the value of your vehicle. We are now taking complete auto detailing appointments for spring cleaning. Please give us a call to book at least a few days in advance as we do book up quickly. Diamond Detailing only performs professional detailing services not quickie cleans so we will require your vehicle to be here at 8am and we will have completed and dried at the end of the day. Quality isn't expensive it's priceless!
Diamond Detailing Automotive Reconditioning Technician
355 Elmira Rd North Unit 139 in the Melran Mall
Guelph, Ontario, Canada
(519) 824-3915 ask for Romeo

Monday, March 3, 2008

Used car sales what's in the future for Canada

As talks continue across the globe about the ban on older vehicles one country has followed through. While this new law may be inviting from an environmental point of view it doesn't come without major implications especially in a time where the economy is so fragile. The banning of older vehicles will only add to the decline of car sales and therefore damage the economy further. If other countries follow suit this will take money out of every ones pocket - everyone accept large greedy consumer financing companies. Small used car lots and large automobile dealerships will feel the wrath - when they feel it the economy will feel it as a whole also. A move like this will force more people to buy new; meaning that we will only be adding to the current credit crisis. For the middle and lower incomes citizens a law like this will leave them without affordable transportation, force them into further credit debt or leave them car less.

Our environment is a major concern - perhaps a Federal law for annual vehicle safety's and Federal emissions laws should be imposed before we start banning vehicles based on age and we should look deeper into converting older cars to bio-fuel.

I find it interesting that this ban comes at a time when Canada/US/Mexico are in their final stages of their Globalization NAFTA deal, in a time when the car economy is weak in the USA and Canada and that this law takes place in a country where our automotive manufacturers have moved after closing the doors here. This sounds much more like an economic strategy than an environmental strategy.


See the following articles:

Mexico abruptly restricts car imports
By CHRISTOPHER SHERMAN Associated Press Writer
Article Launched: 03/02/2008 12:37:30 PM PST
http://www.contracostatimes.com/nationandworld/ci_8429774



Texas—Some are dented, scratched and rusty. Others rattle and belch under faded paint jobs. But the "'98" soaped onto their windshields and a surprise change in Mexican import rules have turned a single year's worth of used cars into pick of the used-car lot.

Beginning Monday, only cars made for the 1998 model year—none older and none newer—can be legally imported into Mexico. Car dealers were given notice only a month ago.

Until now, used cars 10 to 15 years old were scooped up at auction by South Texas used car dealers and rapidly sold to Mexicans hungry for affordable transportation and "la novedad"—or novelty—of unfamiliar makes and models.

Cars newer than that were banned from imports as unwelcome competition for Mexican car dealers, and anything more than 15 years old was seen as a potential environmental and safety hazard.

But now, under pressure from Mexico's new car dealers who say "vehiculos chatarra," or jalopies, undercut their sales, the Mexican government is allowing only 10-year-old used cars to be legally imported into Mexico.

All of a sudden, 1998 Luminas, Astro vans and Ranger pickups are sought-after trophies.

The Mexican Association of Automobile Distributors, which pushed for the change, said it was needed to "stop the accelerated conversion of our country into the world's biggest automotive garbage dump."

The Mexican Consulate in McAllen said the change was made "to
restrict the entry of vehicles that compete with the Mexican car industry."
A mile north of the Rio Grande, 80 percent of the customers at Walester Auto Sales are Mexican. But this past week, only one out of the 24 cars on the dirt lot boasted the magic "1998."

That vehicle was a white Chevrolet Blazer with a "Redneck" sticker on the windshield and a vanity plate of a silhouetted couple embracing in front of a tropical sunset. It was priced at $3,200.

With the sudden change in demand, such 1998 models are appreciating for the first time since they rolled off the lot, their prices rising by $500 to $800, while dealers cut prices on slightly older models in a frantic effort to move them out before Monday's deadline.

"At this point we have a lot of merchandise that was going to Mexico that now will stay," said Elena Garcia, who owns Walester with her husband, Armando Garcia, who was in Florida scouring auto auctions for more vehicles.

At Gutierrez Brothers, a few Mexican car dealers milled about, shaking their heads at the limited selection.

"The worse thing we can do is buy something that we don't know if it can go across (the border)," Juan Gutierrez said. "If a 1997 worth $3,000 can't cross, it's not even worth $1,500."

He had to unload about 1,000 cars last month at sharply reduced prices just to avoid getting stuck with them in March.

Gutierrez said his buyers at auto auctions across the country tell him that when a 1998 rolls into the garage, 20 buyers line up where there used to be a handful.

Mexico bans all imported used cars from U.S. except 1998 models
Posted Mar 3rd 2008 7:32AM by Chris Tutor posted on AUTOBLOG


All you people with a 10-year-old car – drive it, drag it, push it or pull it! Mexico is paying top dollar!

Starting today, the only used cars the Mexico government will allow across its borders for resale are those exactly 10 years old. That means your 1998 Hyundai Accent has appreciated in value for the first time since you drove it off the lot. But your 1997 Astro van is, believe it or not, worth even less than it was last year, and you 1999 Daewoo Nubira drivers will have to wait until next year to cash in.

There are two main reasons for Mexico's seemingly arbitrary automotive adjudication. First, its new-car dealers are tired of trying to compete with all manner of relatively inexpensive, recent-model used cars from the U.S. Second, the government says cars older than 10 years are wreaking havoc on the country's air quality.

Until now, it was legal to import cars into Mexico that were between 10 and 15 years old. The Mexican Association of Automobile Distributors fought for the newer, more restrictive law to, as quoted by The Detroit News, "stop the accelerated conversion of our country into the world's biggest automotive garbage dump."

Canadian consumers buying state-side veicles

Being in the automotive detailing industry we can see a swing in the car buying market. For months, the Canada dollar has been strengthening against the American dollar tempting Canadians to head south to purchase a new vehicle. This new trend in automobile buying is cause for concern to the Canadian economy. Both the slumping exports combined with declined consumer spending in Canada has made a serious impact on the economy forcing Canadian automotive dealerships to put special Canadian pricing discounts and rebates into effect. But,something more noteworthy and something everyone should consider before buying a car in the United States are the new changes taking place at Canadian dealerships.

If you plan on buying a car in the USA be aware that Canadian dealerships have imposed a new rule in their service departments that states that no cars purchased from the US can be serviced for warranty work or fixed at Canadian automotive dealerships.

Wednesday, April 18, 2007

Amateur poachers a disgrace to the auto detailing industry

Back in autumn I received a phone call from a female at an express detail shop situated in Guelph. She claimed she had a customer who needed their car high speed polished and wanted to send him down to me but said she needed a price. I gave it to her and had what I thought was a nice conversation about the business. Shortly after, I learned that I had been duped into giving her my prices so she could offer services at prices that undercut me.

Then two weeks ago, my landlord told me he had just received the oddest call. A women commercial car wash that runs an express detailing center at a gas station called asking to rent your unit. I asked who it was and immediately I started to laugh. We figured she was just trying to cause some kind of chaos with me and my landlord. Within the hour her partner strolled into my shop. I was delivering cars back to the dealerships but my wife, who is very intuitive, went to the front and immediately knew who he was even before he announced himself. He said his name and told her he worked for this woman at the gas station as an express detailer. He went on to say he doesn't get into the big detailing end of it . I just do express detailing, wash, windows, vacuum - nothing like the professional stuff you do he said. My wife kinda nodded and laughed. Then he proceeded to tell her the little angel he works with highly recommended us for window tinting and he wanted a price on how much it was to tint his PT Cruiser. Well my wife knew what game he was playing and told him that I would have to see the car to be able to give him the quote. She took his phone number and I called him when I returned. This time he told me it was one of the dealerships we have done some tinting services for that recommended me. I told him I needed to see the vehicle to give a price. He said he would bring it by and never came around again.

Last week one of my contracted window tint installers called me to ask if I knew this woman. I said yes I know of her. He told me she had called him 2 days in a row to get quotes on what he would charge her to do tint jobs at her shop. Then she asked him if he tinted at one of the dealerships. He told her no. She said do you tint for Diamond Detailing he replied yes why. Her answer was I don't like him I think he is an asshole.

Well I guess the only thing worse than people talking bad about you is when no one talks at all. I still can't figure out why she would say that because I have talked to her once in my life and I wasn't the one slithering around misrepresenting myself to get prices and undercut anyone but hey each to their own.

If she had of come to me on the up and up to ask me what my prices were I would have happily given them to her. If she can sell her services for less money good for her - as long as she is informing her clients that her skills aren't at a professional level and what risks they are taking by paying an amateur to do a professionals job. I am sure that isn't the case though. Like so many others, the 2 of them became part of that detailing phenomenon - where the amateur detailer magically becomes a professional overnight.

The thing that the two of them fail to understand is that I do not cater to price shoppers . We cater to clients who understand the value and the financial rewards associated with Master detailing services. Our clients are educated about proper auto care and want to protect their investment. Our clients know a pro detail job when they see it. They aren't seeking low price - low quality workmanship. They know that damage can occur from having amateurs work on their cars and totally reject the idea of a detail shop running their vehicle through a commercial car wash for a quick soap , spray and wax before they do a second rate detail.

Are they that desperate for clients? If so they should have just told me me. I could have referred at least 30 people a day who are looking for cheap work and don't care about quality.
It's unfortunate that there are posers like this in the industry. I feel sickened by it. It is disrespectful to others that are real professionals and masters because they have earned their reputation through training, experience, time and skilled workmanship. But the greater evil is the disservice to the consumers who don't know any better. The misrepresentation of themselves and their services borders on being fraudulent.

I included this example today as an education about the type of car care available and the type of people who perform it. It's not that I think there shouldn't be express detailing services - I just believe that if this is what you offer, it is your responsibility to educate your clients on the long-term and negative effects of this type of service. In addition to this, the people who operate these services should not be trying to pass themselves or their services off for something they aren't. The idea that you can't lose contact with the leaders has cut more throats than it has saved.

When I encounter a true professional who has earned the right to the title I have no problem acknowledging it and do recommend them if I am unable to take on a project. Consumers have the right to be educated and with this lesson comes one final piece of information - shops offering substantially lower prices is an indication as to the level of skill they have achieved and will execute. A true professional charges premium prices because he the services he offers are like an extended warranty that helps to protect the value of a vehicle.

Word of wisdom for the day - "Don't just envy another's good name; to become a master; you must learn from a master all that he has learned, work as hard as the master has worked, put in your time just as the master did, and then you can emulate the work that helped earn him his title."

Saturday, April 14, 2007

Sometimes questions are more important than the answers

Yesterday a client asked me a few questions, one of which was whether or not I found auto detailing competitive in Guelph in regards to business's who offer services at a lower price.

My answer was no. To be competitive you must have two or more businesses who are equivalent in ethics, quality, skills and price. You can not make equal that which is unequal. What people are getting here is a winning combination of premium car care - if I ever changed it my customers would notice.

There is a big difference between the chemicals and equipment Diamond Detailing uses compared to those used at car washes and express detail locations. I don't shop for price - I shop for quality. My workmanship must surpass the materials that I use in order to achieve excellence. Excellence is is an art that requires time and develops from training, experience and knowledge.

Price is what you pay; the value is what you receive. The result of quality workmanship is not an act; it is a habit that is long remembered after the price is forgotten. Car washes, amateurs and express detailing shops offer cheaper prices and do undercut us but the truth is we have higher prices because we offer premium detailing services - they have lower prices for less quality. Where quality is the thing sought after there is no comparison. If you think it's expensive to hire a professional detailer to do the job, wait until you hire an amateur! The result can be costly.

Diamond Detailing is a professional detailing business that customers value. Premium car care products, first class service, master skills and continuing client education has allowed us to expand the market to include consumers who, until now, may have been hesitant to make a significant investment to preserve the value of their assets. Consumers work hard for their vehicles and deserve to have them protected by the highest standards.

After a long drawn out answer the man asked me if I enjoy my job. Absolutely I answered. A business that only makes money is a poor business to be in. I am a firm believer that you must have your heart in the business and the business in your heart. People only do well at those things that they truly enjoy - it is almost impossible to excel when the soul is dead. What the caterpillar calls the end of the world, the master calls a butterfly.

Diamond Detailing Pro Shop