Newest Services offered at Diamond Detailing

Guelph, Ontario based business Diamond Detailing released news today that it has teamed up with Trevor Norton, owner of Auto DPI to launch its new automotive accessories sales & installations service.

Customer requests prompted the idea to expand into the automotive accessories market - the idea was great but I needed to shape a plan. In wanting to preserve my reputation as a Master Detailer I knew that I could not execute the work myself. The main focus of Diamond Detailing has always been and always will be auto detailing. We have the highest standards of quality therefore, I can't afford to have my time tied up in other things that will deflect my attention away from the fine details. After much thought and consideration I decided to move forward. The decision to subcontract the new service was a natural one that allowed the vision to come to life.

The next step was finding a reputable installer who was at the top of their industry. I searched high and low looking for the best accessories installer - Trevor trumped all the others. Trevor Norton is a respected, professional in the automotive accessories and mobile detailing market whose workmanship I am proud to say stands up to the Diamond Detailing standards.

The Diamond Detailing Automotive Reconditioning Technician Spa located at 355 Elmira Road North Unit 139 will become the central location for the automotive accessories sales but it is Trevor who will be called in to perform the installations. The expansion allows for one-stop shopping and an extended menu of car care services without impairing the car detailing end of the business.

"It's an important day for the company that takes it one step closer to achieving the vision I have. Diamond Detailing will continue to expand and looks forward to further growth this year."

Sometimes questions are more important than the answers

Yesterday a client asked me a few questions, one of which was whether or not I found auto detailing competitive in Guelph in regards to business's who offer services at a lower price.

My answer was no. To be competitive you must have two or more businesses who are equivalent in ethics, quality, skills and price. You can not make equal that which is unequal. What people are getting here is a winning combination of premium car care - if I ever changed it my customers would notice.

There is a big difference between the chemicals and equipment Diamond Detailing uses compared to those used at car washes and express detail locations. I don't shop for price - I shop for quality. My workmanship must surpass the materials that I use in order to achieve excellence. Excellence is is an art that requires time and develops from training, experience and knowledge.

Price is what you pay; the value is what you receive. The result of quality workmanship is not an act; it is a habit that is long remembered after the price is forgotten. Car washes, amateurs and express detailing shops offer cheaper prices and do undercut us but the truth is we have higher prices because we offer premium detailing services - they have lower prices for less quality. Where quality is the thing sought after there is no comparison. If you think it's expensive to hire a professional detailer to do the job, wait until you hire an amateur! The result can be costly.

Diamond Detailing is a professional detailing business that customers value. Premium car care products, first class service, master skills and continuing client education has allowed us to expand the market to include consumers who, until now, may have been hesitant to make a significant investment to preserve the value of their assets. Consumers work hard for their vehicles and deserve to have them protected by the highest standards.

After a long drawn out answer the man asked me if I enjoy my job. Absolutely I answered. A business that only makes money is a poor business to be in. I am a firm believer that you must have your heart in the business and the business in your heart. People only do well at those things that they truly enjoy - it is almost impossible to excel when the soul is dead. What the caterpillar calls the end of the world, the master calls a butterfly.